Our Philosophy
1. Quality over Quantity
It may seem like a simple concept, but it is the core principle of everything we do. We want our equipment to be outstanding and tailored to the specific needs of our customers. We would rather sell hundred pieces of outstanding equipment than thousand pieces of good equipment.
2. No glitter
We focus more on content than on fancy wrapping. By cutting costs on glitter paper and the like, we can lower prices on the equipment and at the same time reduce our environmental footprint.
3. Our value is our customers
We have a motto saying: “Our products are only as good as our customer service”. With customers in more than 120 countries, we have built an extensive network of dealers who can provide customer service in your native tongue. We also have a “10-hour call back service” for emergencies.
4. Trust
Putting the life of your stock in the hands of technology calls for trust. We try to earn this trust by making robust, reliable and long lasting equipment and by offering good customer support. We strive to be the best in the world at what we do, and by creating outstanding equipment we offer you safety in your production and ensure that you keep the value of your investments for as long as possible.
5. Clear the path
Technology often drives the development of a market. Therefore we strive to foresee the future in order to provide our customers with the technological solutions needed to compete on the future market for aquaculture. We were the first to introduce an affordable, reliable and accurate oxygen probe and the first to introduce a CO2 meter, both of which completely changed the textbook on aquaculture. We were the first to introduce dynamic control of the entire fish farm, and we are constantly working on creating new, better and groundbreaking inventions for aquaculture.